TURN TO INSERTS FOR YOUR BLACK FRIDAY MARKETING STRATEGY
10.169m adults bought goods during the Black Friday promotion in 2020 with over 67% of consumers being under 44. Almost 1 in 10 adults who used the Black Friday event in 2020 responded to loose inserts (8.5%). Over a third (37.2%) of consumers that responded to inserts are Social Grade AB (GB Index 141) and over half (51.9%) are aged under 34.
The Insert Company have a range of products where Black Friday consumers respond to inserts;
REGIONAL
SUNDAY
NEWSPAPERS
632
index
REGIONAL
DAILY
NEWSPAPERS
296
index
LOCAL PAID
WEEKLY
NEWSPAPERS
139
index
REGIONAL
LIFESTYLE
MAGAZINES
334
index
THE MAIL
ON SUNDAY/
YOU MAGAZINE
193
index
DAILY MAIL/
WEEKEND
MAGAZINE
174
index
THE i
NEWSPAPER
202
index
PRIMARY
TIMES
107
index
Source: TGI 2021
To learn more about any new opportunities and industry updates, or more on how our Insert, Display and Door Drop solutions can help you, please get in touch today.
Email: inserts@insertcompany.co.uk
Tel: 020 7832 1582