SERVICES
As the leading regional media Insert specialist, The Insert Company offers a number of services to advertisers and agencies. Each service is designed to ‘hold your hand’ through the process required to return the most cost efficient and effective campaign. Dependent on your experience of the medium, you may wish to tap into our expertise at different service stages. Have a peruse of each service and contact us with any questions.
AUDIENCE PLANNING
Your campaign is safe with us
The Insert Company has access to, and has developed an extensive amount of, data insights, designed to help an advertiser understand its consumer in fine detail and subsequently locate more. Techniques employed vary, however The Insert Company is able to understand your target consumer according to a number of variables.
Affluence, Occupation, Income & Household Type and Tenure, Age, Lifestage, Marital Status, No of Children, Attitudes & Behaviours towards the following:
Shopping, Leisure, Interests and Hobbies
Travel & Holiday
Financial Services
Tele-Communications
Health & Diet
The Environment
Charitable causes
Motoring
Media & The Internet
IMPLEMENTATION PLANNING
There is an art to successful planning
The art of implementational planning is as important as the Data planning that precedes it. The success of an Insert advertising campaign is directly affected by a number of implementational considerations, such as the following;
- How should you define your ideal title selection
- What month, week in month, day in week should you choose
- How often/frequently should you Insert
- What format of Insert should you use
- Should you use TV region or Wholesaler to refine your target
- What should the Insert look like and what should it say
- How does Inserts work with other advertising
EXECUTION
Tailoring the best execution for your campaign
Inserts is an advertising medium that involves items being Inserted into a Publication that is purchased via newsstand or mailed to the home as a subscription. There are three primary methods of Inserting, National & Regional news media, Magazines or 3rd Party/Product despatch. Typically each method offers its own characteristics and your Insert is married with the most suitable audience in respect of readership or mailing list.
EVALUATION
See the results and measure benefits
Understanding how an Insert advertising campaign performed for your business sounds an obvious thing to do.
The Insert Company is adept at knowing what to look for and how to go about planning a campaign in order that as much can be learned as possible.
This includes econometric analysis that assists media channel planning, taking into consideration the increasing impact the internet and other forms of digital media have on all businesses in today’s media market.
Common metrics used to report on the effectiveness of an Insert campaign or any variable within it, extend to the following; Response Rates or RRs, Cost per Response or CpR, Cost per Sales or CpS, Conversion, Average Order Value or AOV, Return on Investment or ROI and Life Time Value or LTV.
