ABOUT US
The Insert Company is the leading regional media Insert specialist in the UK, founded in 1986. The business is based around the principles of audience planning & successful fulfilment that demonstrate effective returns on investment. The Insert Company works with advertisers and advertising agencies of all sizes and with a wide range of requirements, operating in all markets. It embraces and works with digital media offering a unique combination to clients which delivers increasingly impressive results.
UNRIVALLED SCALE AND REACH
We can deliver 5.3 million inserts per week and over 21.2 million per month via a range of formats utilising host products from 50 constituent publishers. These include blue-chip names such as DMGT, JPI Media, Newsquest, DC Thomson, Independent News & Media and Primary Times, through to localised publishers like the Highland Media Group; meaning we draw together seamlessly almost every one of the UK’s established National, Regional and local news publishers. Brands that are household names include The Daily Mail, Mail On Sunday, iNews, The Yorkshire Post, Belfast Telegraph, The Scotsman, Sunday Post, The News Portsmouth and The Northern Echo. We offer advertisers and their agencies a single point through which to navigate this powerful advertising medium and having successful delivered in excess of 750m inserts last year, you’re safe in the knowledge that we really deliver.
TRUST MATTERS AND OUR BRANDS ARE IMPLICITLY TRUSTED ENVIRONMENTS
Many of the newsbrands that host our inserts have built their relationships with the Cities, Towns, communities and individuals they serve over hundreds of years. This unparalleled publishing pedigree, combined with the natural ownership many users feel over their close and personal media brand, means unrivalled levels of trust in the published product. Trust is highly valuable and the host product(s) we select that offer desirable brand alignment, generate effective campaigns and outcomes.
MEET THE SENIOR TEAM
Mark Young
Chief Executive
Mark began his working career in the world of Regional Press, working for Northcliffe and AMRA, selling display advertising space across its portfolio of titles. In 1986, with Malcolm Denmark, Mark founded The Insert Company. The principles on which The Insert Company was founded remain strong in today’s business; Audience Planning & successful Fulfilment leading to demonstrable Return on Investment. Under Mark’s shrewd stewardship, The Insert Company has become the market’s leading regional media Insert specialist.
Andy Halliwell
Managing Director
Andy cut his teeth in Marketing working for Insurance giant AXA. In 2000, he joined Direct Marketing Agency WWAV Rapp Collins, where he worked in the Media department rising to the position of Associate Director. In 2005, he moved to one of the big Media Agencies Carat, where he held responsibility for developing Carat’s Direct Response product from a position on the board. He joined The Insert Company in 2009.
