METRO’S FIRST BOUND-IN INSERT?
Metro is always working to push the boundaries and innovating for advertisers. Macmillan Cancer Support were the first to take the opportunity to reach the youngest and most diverse news brand audience with their bound-in Insert this January.Watch it come to life...
ROUND & ABOUT MAGAZINE
INSERTS Direct mailing and guaranteed distribution. Our bound-in inserts ensure your leaflet is received through a well-known and trusted publication. Each magazine carries a maximum of two inserts a month and our pricing structure means you can reach every home, just...
DAILY MAIL RELAUNCH WEEKEND MAGAZINE
Daily Mail has relaunched Weekend Magazine, the UK’s largest on demand TV guide Daily Mail’s Weekend Magazine has relaunched with the largest On Demand streaming section of any UK newspaper or magazine. The new-look Saturday supplement includes a definitive TEN-page...
DC THOMSON: PUBLISHER HAS PLATFORM FOR GROWTH AFTER PANDEMIC IMPACT
Scottish media group DC Thomson said its latest financial accounts show “resilience, strength and stability”. Headquartered in Dundee, the family-firm publishes newspapers and magazines. It has also diversified into new media, digital technology, retail and television...
JOHN CRAIG – NEWSPAPER GROUP INSERTS MANAGER, DC THOMSON
In the first among a collection of interviews with some of our highly talented and experienced clients within the display and insert ad industry, John Craig here gives an overview of the DC Thomson Media business and talks about his predictions for 2022, outlining the...
MOMENTS THAT MATTER 2022 INSIGHT CALENDAR
MMM’s Moments That Matter insight calendar is back for another year of key dates and valuable stats! To help you and your clients plan insert campaigns for the year ahead, take a look at the forthcoming cultural and religious celebrations, holidays, sporting events,...
DC THOMSON SCOOPED AWARDS IN FIVE CATEGORIES IN THIS YEAR’S SCOTTISH PPA AWARDS
The ceremony in Glasgow saw Beano win Media Brand of the Year as a result of “an impressive range of innovative brand extensions and activities which helped to deliver a great commercial performance”. Consumer Publication of the Year went to 110% Gaming for its strong...
HELPING GYM AND FITNESS COMPANIES TO REACH NEW CUSTOMERS
The post festive season traditionally sees a massive increase in fitness and gym memberships amongst British consumers and there is potentially a huge opportunity for companies within this sector to grow in 2022 with hybrid style memberships. The Insert Company can...
THE COURIER BUSINESS AWARDS RETURNS WITH A BANG
The Courier Business Awards 2021, in association with Henderson Loggie, took place on Saturday 30th October. The event, which is the biggest in the Tayside and Fife business calendar, returned with a bang after being cancelled last year due to the pandemic. The awards...
EFFECTIVELY USING INSERTS TO TARGET CONSUMERS DURING KEY TRADING PERIODS
With Black November in full swing, many consumers are excited about the deals that are currently available on the High Street. Last year, 37% of adults that acted on inserts purchased goods (twice the GB average). For Cyber Monday, one in five consumers who acted on...
THE DAILY MAIL AND MAIL ON SUNDAY WIN BIG
The Daily Mail and Mail on Sunday brought home big wins from the awards. Congratulations to the Daily Mail and The Mail on Sunday for winning Daily Newspaper of the Year and Sunday Newspaper of the Year at the London Press Club Awards on 27th October. The judges...
THE INSERT COMPANY PRODUCT BLEND
No single print genre is able to offer effective coverage of all consumers who act upon inserts. So when specific audiences are being targeted, a blend of differing media types is in a strong position to deliver client ROI. Here at The Insert Company we have a blended...