NEWSBRAND SUCCESS AT THE SCOTTISH PRESS AWARDS
DC Thomson Newsbrand teams enjoyed a successful evening at the Scottish Press Awards, picking up six awards and four runner up commendations. The ceremony in Glasgow introduced several new categories including Food and Drink Journalist of the Year which was won by...
USING THE i TO REACH NEW AUDIENCES WITH INSERTS IN 2022
The i launched in 2010 and has continued to be one of the most successful newspapers since its arrival. Edited by Olly Duff, i is the essential daily briefing for its free thinking audiences giving them everything that they need to know about the things that matter....
TRAVEL IN 2022 CAN BE MORE SUCCESSFUL FOR BUSINESSES THAT USE INSERTS
What a difference a year makes. As the UK Government reduces the restrictions on travel requirements, testing and quarantine as well as massively increasing the number of destinations including favourites such as the US, Turkey and Egypt being available for UK...
CHRISTMAS 2021 CAN BE HAPPIER THIS YEAR FOR BUSINESSES USING INSERTS
With under 100 days until Christmas, planning for the preparation of the festive season and reaching potential customers is at the top of many Marketing Directors lists right now.The Insert Company can help you get your messages to your customers in a trusted,...
TURN TO INSERTS FOR YOUR BLACK FRIDAY MARKETING STRATEGY
10.169m adults bought goods during the Black Friday promotion in 2020 with over 67% of consumers being under 44. Almost 1 in 10 adults who used the Black Friday event in 2020 responded to loose inserts (8.5%). Over a third (37.2%) of consumers that responded to...
DMG PRINT SITE TO CHANGE HANDS
As of 9 October, the Daily Mail Weekend Magazine and Mail On Sunday You Magazine will be changing their printer to YM Group, moving away from the incumbent Prinovis UK Ltd. From this date onwards, all insert deliveries will need to be sent to the following...
LOCAL NEWS TITLES SEE A FLURRY OF RELAUNCHES POST PANDEMIC
As we start to come through one of the most turbulent times in recent history for newsprint media, we are beginning to see further proof of recovery and hope amongst our Publishers and we are so excited to see the return of a number of local news titles within our...
PRIMARY TIMES MAGAZINE – A TRULY NATIONAL OPPORTUNITY WITH A NICHE TARGET AUDIENCE
By Alex Chapman Primary Times Magazine – A truly National opportunity with a niche target audience Primary Times Magazine is the UK’s leading FREE ‘what’s on and where to go’ publication for families and schools with children aged 4 to 11. Established in 1989, it...
COULD THE UNIQUE IN STORE SHOPPING EXPERIENCE SAVE THE HIGH STREET?
By Natalie King The current landscape Spring has well and truly arrived, the days are longer, non-essential shops have reopened, people can gather with friends and family outdoors and the nation is on countdown for further easing of restrictions. It certainly feels...
DC THOMSON: AN APPROACH TO BUSINESS THROUGHOUT THE PANDEMIC
By Alex Chapman. DC Thomson Media, long standing partner of The Insert Company share a business update with Alex Chapman. We are proud to have such a strong working relationship and affiliation with the DC Thomson (DCT) brand and Media in which we represent. They own...
PRINTERS ACROSS THE UK WARN OF IMMINENT PRICE RISES
Printing companies across the UK are facing the prospect of double-digit rises in paper prices following announcements of unavoidable increases by UK paper merchants. Supplying mills have confirmed that due to escalating cost pressures the increased prices are...
THE CHARITY LANDSCAPE DURING THE COVID-19 PANDEMIC
The Charity sector has remained versatile and resilient despite the challenges faced since the outbreak of the Coronavirus pandemic last year, and reports from the Charities Aid Foundations (CAF) show that despite donor numbers remaining level year on year, total...